The challenge
A Brazilian healthtech startup operating a conversational platform for dental clinics (built on n8n, Supabase, and LLMs) reached a turning point in 2026: expanding the same technological base into a new vertical, student recruitment for dental education institutions, starting with a college that is a final client of the company.
The question leadership needed to answer was not "can we build it?", but "can the base support the expansion?". There were signs of accumulated fragility: hardcoded credentials in workflows, personal data persisted in debug artifacts, fragile multi-tenant isolation at critical points, and operational control dependent on spreadsheets. Scaling on this base would mean amplifying each of these risks, including exposure to LGPD and blockage in enterprise sales.